Tuesday, 18 September 2012

New book Launched in the UK today


DROP THE FLY SWATS: THE FLY COULD BE THE PLANET’S FUTURE HERO - ACCORDING TO A NEW BOOK BY JASON DREW
Self confessed environmental capitalist, Jason Drew explains in his new book out next week, how the fly is helping save the planet and is providing a natural alternative to fishmeal as an animal feed - helping reduce the pressure on our overfished seas.

“The Story of the Fly and how it could save the World” controversially argues that farming fly larvae is essential if we are to feed our growing global population and save our seas.

Drew argues that flies suffer from bad press as a pest and are not really appreciated for their important role in nature and their fascinating history. Genghis Kahn, NASA and the NHS have all used flies in war, space and medicine.

AgriProtein – a business he co-founded - is already producing and selling larvae - dried and packaged as Magmeal ™. Says Drew, “Every ton of Magmeal™ we make and sell is a ton of fish we don’t have to take from our seas”. The business is leading what he believes will become a new global industry – that of waste nutrient recycling. 

Farming fly larvae as a natural animal feed for chickens and fish and an alternative to fishmeal, can deliver the animal protein our industrial agriculture needs, whilst saving our seas and reducing landfill. Already 25 per cent of all fish we take from the seas is used in industrial agriculture and pet food - not for direct human consumption. 

The fly has a significant role to play in help saving the planet, as the fly larvae feed on waste nutrients that we are already producing in huge quantities.  Instead of disposing of this waste it is recycled using flies. The waste is fed to the eggs of flies, which grow into larvae and are then harvested and made into ‘Magmeal” TM

Whilst we have industrialised the production of our chickens and farmed fish – we did not industrialise the production of their natural animal protein – flies and their larvae. Instead we have overfished our seas to produce fishmeal for use in industrial agriculture.

A single female fly can lay up to 1,000 eggs, which AgriProtein then hatches into larvae, which are fed on waste nutrients like abattoir blood. The harvested larvae are then dried, milled into flake form and packed ready for inclusion in animal feed preparations.
 “We should embrace the potential of the fly as a protein source given their exceptional breeding rates and the fact that they are a natural food – tried and tested by Mother Nature for tens of millions of years ” argues Jason Drew.

“Nutrient recycling and fly farming could help save the planet delivering protein for animal feed in a natural and sustainable way,” he added.

According to Drew, flies are not pests but are pioneers in our modern world from being the first animal in space to delivering medical miracles, inspiring aerodynamic design and setting fashion trends. It is time to rethink the way we view the fly and understand its role in history and nature.

“The Story of the Fly and How it could save the World” is published by Cheviot Publishing and is available from all good bookshops rrp £9.99 and Amazon.co.uk.

Click here and download the first chapter for free  

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